Rank Higher Than #1 Google Search Result

October 1, 2008

Ranking better than #1 in SERP has been around for a long time in SEO services industry, but we have only seen its effectiveness in the offline world. The truth is that it is equally effective in online and search engine marketing. So, before it’s too late, the art of writing a catchy press release is needed to be learnt by all search engine specialist.

Press Release! What is it?

Well, it’s like eye catching news in a newspaper. It may be an event, an announcement or any other new worthy topic. Just think of something which you feel will attract people and write an article on it.

How to structure a press release in the right manner?

You may have a good subject which you think will interest visitors, but if the format is not attractive, the press will prefer to overlook it. So, if you have made the decision to publish a press release, you should write it in a right form. The following is a sample which you may follow to structure your press release.

The Headline is Short (Not More Than 170 Characters) and Is in Title Case
In order to grab the readers attention providing the most important information in 25 words or less in the lead sentence so that it stands on its own.

The paragraphs should not be more than 2 to 3 lines. Five W’s and one H (who, what, when, where, why and how) questions should be taken care of in the first couple of paragraphs. The other part of the press release turn around the first sentence and may have some expert quotes.

You may think that the final paragraph should contain news of least importance but it is used to summarize the key points.

Now let go over some tips which you should insist while posting a press release:

Always provide newsworthy news: Don’t write your press release as an advertisement. Use it to provide media with valuable data about your company.

Always start strong: Your headline should be strong and the rest of the press release should explain in detail about your headline.

Don’t cheat, always provide readers with facts: Wait until you find exciting news to share but don’t fluff for the sake of just writing a press release.

Pick an angle: While writing press releases always support you facts by providing reference to famous, popular events and issues.

Don’t use passive, voice: I don’t think it needs an explanation. Always use positive voice verbs. It boosts the chances of your press release to be read.

Use less words: Make every word of your PR count. If a press release can be written in fewer sentences, then don’t make it longer then it is needed.

Avoid the hypodermic: Avoid using exclamation point (!). If you can’t disregard it, then just use one.

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